Collections – Lone Flag

10 YEARS OF PREMIUM MENSWEAR AND DENIM ON THE COAST

Collections

(multee)project

Multee Project collections are functional in multiple climates and settings, and approach design with a minimalist philosophy and a firm commitment to scrutinize the often-neglected details. So basic things made with an added eye for design aesthetics. We're into that.

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3Sixteen

Founded over a decade ago, 3sixteen’s modern history starts in 2008 with their very first pair of jeans, the SL-100x. Working directly with Kuroki Mills in Okayama, Japan to develop a custom denim designed to withstand hard wear and show incredible character along the way, the brand has since evolved into full scale collections made well in the USA. A Lone Flag staple, the brand was the very first collection stocked at the shop when it opened in 2013.

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3Sixteen

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Accessories

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Ace & Jig

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Acyclic Equip

Acyclic keeps it simple (sort of). The concept of tech-focused garments that have a minimalist approach and no complex storylines around them other than to wear them in all contexts and remain comfortable is a concept we can get behind. This capsule includes a coastal selection of pieces first available exclusively at Lone Flag.

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Alex Crane

Based in Brooklyn NY, Alex Crane makes sensible and simple clothing for everyday life with a focus on fabrics that live and age well. The brand executes a playful minimalism without taking itself too seriously. We can all get behind that.

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Almond

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Aloha Sunday

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American Optics

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Apolis x Lone Flag

Based out of LA, Apolis has been a movement for using well-constructed menswear and accessories for global good. We most recently partnered with the brand to offer the Del Mar market bag proudly made in Bangladesh as a part of the Apolis Activism project.

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ARCHIVAL CLEARANCE

Some of our favorite pieces, from our best brands, with last units left in stock. Claim it and get the last of our third party brand goods from the cream of the crop.

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Article One

Designed in Flint, MI and hand-crafted in Italy using beautifully rich Mazzuchelli Acetate, these frames deliver the highest in quality at a competitive price point for the details and construction build into each piece. Timeless / contemporary is the approach for updating classic silhouettes for a more refined and modern look.

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Atlas

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Barnaby Black

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basics

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Bather

Streetwear inspired beachwear made entirely in Toronto...not exactly the land of waves and sun. From the great North Bather designs and makes swimwear meant to be worn everywhere with an emphasis on perfect fit and form. We can get behind that.

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BBQ SEASON

Dads (and all dudes) rejoice.

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Bellroy

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BLACK DENIM

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BLACK OUT COLLECTION

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BLACKFRIDAY40

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BLACKFRIDAY60

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Blackout Season

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Bottoms

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Boutonne

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Bradley Mountain

Well-constructed gear made for living purposely, Bradley Mountain has been making indestructible goods with a unique look and feel since 2012. The collection is still 100% designed and executed in San Diego, CA so it's a brand we beam with hometown pride about and continue to develop custom collections exclusive to Lone Flag with.

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Brands

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Brands

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Bridge & Burn

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Broken Homme

Small batch boots made right up the coast in San Pedro, CA with a gritty approach is what we've always loved about Broken Homme. With a limited distribution by design, each piece has a hand-crafted feel about them that can only be felt when worn and we continue to develop new prototypes exclusive to Lone Flag with their dedicated design team to offer truly unique and long lasting footwear.

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By The Sea Jewelry

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By The Sea x LF Capsule

The By The Sea capsule is a smaller subsect of the Lone Flag vertical collection based on premium accessory elements that are core to the day to day use of our team. We have an obsession with staple items made simply and made well for practical utility and this is our globally-sourced collection of minimalist goods we love to use each day.

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Carhartt WIP

One of the most iconic names in the apparel / workwear world (over 100 years old founded in Detroit) recently delivered a new project focused on contemporary / street variations of their already household name known for quality. Each piece is a hybrid of the design function and quality inherent in the Carhartt legacy mashed with a forward look and feel that we can't get enough of.

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Case Ceramic

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CHUP

CHUP has been obsessing over the details of socks since 2009 in Japan, the brand's home and the HQ for all of the design and construction techniques that go into making the best-feeling socks we've ever held.

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CLAE

16 years ago, Clae launched as a concept footwear brand based around re-working classic silhouettes with contemporary design details. Today they continue to create minimalistic footwear that is both functional and timeless and, specific to the sneaker releases, a great compliment to good denim. Sneakers and denim will live on together in unity forever (we hope).

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CLEARANCE

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COAST DENIM

5 years in the making, Coast Denim is a culmination of all things Southern CA wrapped into year-round wearable denim for all. LA remains the capital of denim production even though less and less is made in the USA each year, but we aim to change that. The Lone Flag approach has always been to make enduring staples made well and built on fit, form, and function with minimal branding or effects. This denim follows that ethos and delivers lightweight, easy to wear staples in fits that are modern variations of past basics made right here on the coast for all.

Born in Southern CA. Worn Wherever You Are.

Full first delivery styles drop here on Nov 2

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Coastal Gym

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COASTAL MONOCHROME

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coastal winter

It gets blustery and windy on the coast this season. The cool air off the coast and the changing temps throughout the day inspired us to deliver a collection of curated pieces to navigate the inclement weather in style.

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Coffee & Tea Collective

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Collective Quarterly

The Collective Quarterly journeys to one place per issue. When they travel, it's to discover the essence of a region during a moment in time. Each issue is a beautifully thick bound physical piece to hold containing stories about uncommon people, places, and things from around the world.

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Core Basics Collection

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Core Classics

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Corridor

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Corridor NYC

Corridor is a New York City-based brand conceived from a simple idea: to create engaging yet classic pieces that can be worn season after season. Easily one of our favorite brands, their approach towards well-fitted garments with understated details remains synced with the vision of Lone Flag.

Made in NYC.

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Crafted Goods

Handcrafted with extreme care, their first bags were made in one of the three founder’s home in Bogota Colombia (2640 m). As the weather there can be extremely unpredictable, this place turned out to be a perfect testing ground for the bags’ reliability in any climatic conditions. Since then, Crafted Goods kept on innovating and fine tuning its product line up with one clear goal in mind: to be the most versatile bag brand.

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Crate

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Crawford

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CU4TRO

Minimalist sneaker heaven. Cu4tro utilizes their proprietary sole technology that utilizes rubber and impact resistant foam to make a highly durable and ridiculously comfortable footwear offering that sacrifices no style along the way. Denim's best friend.

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Curated Goods

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CXXVI

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DADS DAY

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David Kind

Heavily influenced by midcentury modern design, David Kind produces premium eyewear made in Sabae, Japan and Cadore, Italy at an attainable price. We'd call that affordable luxury and timeless style delivered in a well designed and executed package and it's all available with custom RX options in both optical as well as sun both in store and online at Lone Flag.

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Deep Cuts

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Deep From The Vault

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DEEPCLEANSE50

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DENIM BLAST

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DENIM SERVICES

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DENIM SWIPE

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Dixon Rand

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DSPTCH

We've been longtime fans of the SF-based DSPTCH for some time, mainly due to the very clean aesthetic lines of their ubiquitous carry collection. The minimalist color story and ultra-utilitarian approach to bags and accessories makes the brand a perfect fit for the on-the-go nature of the Coastal crew here and beyond.

Available in store now, online 2/28

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EBBETS x LONE FLAG

Since 1988, the iconic Ebbets Field Flannels continues to be run by its original founders, and remains committed to bringing the quality, beauty and craftsmanship of mid-Century American athletic garments to a 21st Century public. From season to season we team up with Ebbets to create small batch collections of headwear centered around coastal San Diego, and when they are gone, they are gone.

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EDG x LF

A special edition collaboration with Ewing Dry Goods that is a part of the Coast to Coast capsule for our 5-year anniversary. Each piece is made by Dan Ewing in his PNW studio as a part of the blackout collection for a contemporary approach that encompasses his personal style with our Lone Flag roots.

Capsule drops here Nov 3.

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EMAIL CLUB

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END OF SEASON

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Epokhe

The reinvention of retro and classic shapes made new: Epokhe has been a project to make frames progressive again while still keeping classic form alive. With handcrafted acetate produced from natural cellulose, each piece is constructed to fit well and last longer at a competitive price point.

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Everyman

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Filson

Iconic...probably the best way to describe Filson. Founded in 1897, the brand has been making durable goods made for life for over a century and is now known as one of the most respected brands in the outdoor / outerwear category still making goods in Seattle, WA.

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Footwear

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FOR THE FATHERS

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Freenote

Brothers Matt and Andrew Brodrick founded Freenote with a focused intention to create timeless goods made exclusively in the US. Its headquarters are in the historic district of San Juan Capistrano, a town that embodies the rancho era of territorial California. It is the ideal home for Freenote, which embraces America’s rich heritage and its classic menswear.

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Friday & River

Founded in 2011 by husband and wife team Joe Freitag & Yumi Kawamura, the name Friday & River is drawn from their own names - “Friday” in German and “Big River Town” in Japanese.

Based in San Diego, California, fusing traditional western durability and the minimal design ethos of Japan, they make well-designed, thoughtful, high quality goods with the best materials, built to last for generations.

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FULLKIT20

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GIFT GUIDE

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Giftcards

The gift that keeps on giving.

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GIFTS

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GIFTS UNDER $75

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GITMAN SALE

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Gitman Vintage

Gitman Vintage is an American made shirt collection that pays tribute to the brand’s rich heritage with a considered interpretation of the past and present, with extended company roots dating back to 1932 in Brooklyn, NY. Fabrics change seasonally based off old catalogs of patterns mixed with new premium fabrics, they bridge past & present effortlessly with consistently excellent shirting.

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GREEN CAPSULE

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HEAD-TO-TOE

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headwear

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Headwear

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Hold

HOLD is a collection of simplistic & well-made objects purposed for use in daily life. The company designs goods with the idea of functional use and aesthetic simplicity and believe in basic things made with intentionality, because less is always more.

For life & home.

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HOME

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Home

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Homeware

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Honeycomb Marketplace

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Imperfects

Homegrown in San Diego, Imperfects adds a fresh take to classic workwear. Each piece and detail is mindfully curated with high-attention, which brings forward some very interesting garments. They work with their hands and they celebrate the details.

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Imperial

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Indigo Forever

For the love of indigo...a collection based around the color that started it all here at LF and began the denim obsession.

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Inventory Magazine

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Jack Henry

JACK HENRY believes in crafting the most effective clean and pure products. They believe in simple purposeful ingredients that are sourced from the finest locations. It goes beyond the actual product. It's about the design, the craft, the way it's made, the way you use it, and most importantly, the way it makes you feel.

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Jackets

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James Brand

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James Coffee

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jewelry

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Jewelry

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Joshu + Vela

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Juniper Ridge

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Just Female

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Kaibosh

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Kain

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Kinfolk

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Knickerbocker MFG

Hailing from Brooklyn, NY, Knickerbocker MFG makes NY-inspired garments and accessories with throw-back elements that pay respects to generations past. With a belief in transparent sourcing, they openly make much of the collection in their own proprietary factory while working with close-knit external factories to produce items that wear and age well with time.

From the cutting room floor, to your door.

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Koshu

A wallet nearly 10 years in the making, exclusively designed and manufactured in San Diego, California. KOSHŪ harmonizes with the art of Origami. This wallet features a cash slide for bills, a pocket for cards, and a lifetime guarantee.

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LABORDAY30

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LABORDAYSCOOP40

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LF Curated Brand Capsules

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LF EXCLUSIVE COLLABS

A collection of pieces made with friends, in small batches, available only one time with no replenishments. Basically, the coolest stuff we can think up with the best brands we love all for the Coastal Curation of the Lone Flag family.

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LF REPURPOSED VINTAGE COLLECTION

A collection of goods fully made of repurposed vintage fabrics/garments or partially made with dead-stock military grade trims.

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LF SCORE BIG

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LF Shop Gear

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LF x F MAG - KIMCHI EXPERIENCE

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LF x SLP NETTLE DYE HI TOP

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LF x Univ

Since 2006 Univ has been creating coast-centric product aimed at elevating the aesthetic of the surf culture. A West Coast icon, the brick & mortar has stood in Encinitas as a beacon for their private label "surf denim" and well-made basics collection and now lives as a private capsule exclusively available at Lone Flag.

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Lone Flag

Our signature collection is a focused effort on creating a sustainable collection of everyday wear items made entirely in Southern CA, our home and the capital of domestic production in the USA. Every effort is made to keep each piece as minimalist as possible while also using the most technical or luxurious materials we can find. We call these "not so basic" basics. Wear more, wash how you want, these are built to last.

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Lone Flag x Vintage Military

Repurposing military fabrics and garments to create uniforms inspired from past eras. In other words, us adults nerding out on collectors vintage items..

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Lord Wallington

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Maaps

Maaps creates homemade incense scents in LA with an added focus on presentation and design. We love the feel and story of scent in a room so it naturally felt right alongside the collection of other well-designed brands in our curated offering. That, and it's founded by Johan of 3sixteen, the first brand we ever stocked as a retail partner and a supporter of Lone Flag since day one.

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Made in Mayhem

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Magazine F & B

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Maison Du Soir

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MAJOR FALL VIBE

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MAKINGMOVES

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Manready Mercantile

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Memorial Crew

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Mens

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Miansai

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Modern Vice

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Monochromes

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Monocle

Our entire staff go-to for news on politics, business, fashion, and life worldwide. Each issue is packed with information and inspiration in a clean and sophisticated format that never gets old.

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New

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Norden

A Scandinavian design driven home brand based around a love for useful things that last and create experiences, Norden was the first home brand we ever stocked for good reason. The beauty of their goods reaches beyond its design in the unique approach to make each vessel usable after the internal product runs out. The candles are a staple at Lone Flag because the ceramic vessels are such great mugs for our hot and cold drinks long after the scent is gone and candle has burned out.

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Nordet

NORDET is an accessories and fashion concept that was launched, by surfers, in Brooklyn, NY and inspired by the North Eastern American surf culture. The NORDET concept creates a functional link between downtown city and seaside living. The pieces are transit-based and useful for sartorial movers on the go that want functional goods made for travel.

Made in NYC

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Norman Russell

One of our longtime favorite denim producers, Norman Russell is a modern denim brand that takes inspiration from the strength, durability and ruggedness of generations of denim manufacturing. Their full collection feel was a mix of contemporary fits and fabrics mixed with traditional manufacturing techniques to make small-batch menswear made with precision and quality. After a hiatus as a brand, we've dug into the vault to pull out one of the gems of the past and re-released it as the grail that it is.

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Norman Russell

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Norse Projects

A Scandinavian brand we've admired for some time now, Norse Projects makes minimalist apparel with a keen eye for forward design in mind. A less is more approach that is refined by European roots.

Created for Life - Good for All Seasons

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Novesta

The Novesta brand dates back to the 1930s, when the famous shoemaker Jan Antonin Bata opened a new factory in the small town of Partizánske in the middle of Slovakia.

Over time, Novesta has become one of the best-loved and most popular brands throughout Europe with their unique all-natural construction ID and focus on minimalism and comfort.

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NUDIE BLAST

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Nudie Jeans Co.

What started in Sweden with an obsession with dry denim and the break-in process of a new pair has birthed into a global brand movement of creating truly unique premium denim in innovative new fits and construction in a crowded market. Aside from all of the progressive fits offered, Nudie maintains the strictest of guidelines in sourcing and production to ensure all denim is made according to their organic cotton standards and sustainable-first approach.

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Objects Without Meaning

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One Ear Bandanna

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Outclass

The Outclass story is a particularly Canadian one, reflecting self-reliance and the search for quality and durability bred in a place where conditions can be tough and unforgiving. Their unique contemporary menswear voice with a Toronto narrative is one that translates well globally to fans of well-executed layering pieces and interesting staples. Fabrics are sourced from some of the world’s finest mills - in Japan, Europe, USA and Canada - and preference is given to natural fibres so that the full collections have distinct pieces that stand out with premium construction and handfeel on all.

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Outclass

A Toronto-based lifestyle brand committed to producing carefully crafted menswear in Canada. Drawing inspiration from their Canadian/Italian heritage, while integrating sophisticated Italian styling and manufacturing techniques. Quality, fit, functionality, and overall balanced menswear is the ethos on Outclass.

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OUTCLASS

Outclass started with an idea: to create a Canadian-made menswear brand that produces quality-driven, timeless clothing for the modern man. Drawsing inspiration from Canadian/Italian heritage, integrating sophisticated Italian styling and manufacturing techniques with durable materials suitable for the Canadian environment. Their commitment to producing top quality, Canadian-made clothing is the driving force behind the brand.

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outerwear

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Palm High

Inspired by early 90's hoops and vintage unstructured ballcaps we grew up wearing, Palm High is an ode to past caps worn in with time and fit to perfection. Each piece is handcrafted in Southern CA with limited edition premium wools and cotton for the best quality and hand feel possible in a simple snapback unstructured profile. Always handmade, never mass produced.

Born in Southern CA / Worn wherever you are.

Next Drop Summer '20

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Parker Dusseau

Designed in San Francisco and produced in Portugal & California, Parker Dusseau curates functional menswear essentials for everyday life with subtle tech details to improve performance and versatility. The ultimate goal is proper fitting menswear staples that provided mobility and versatility for the constant motion of everyday life.

Always ready garments.

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PF Flyers

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PH x LF

Palm High for Lone Flag : This limited headwear collection of unstructured 6 panel caps is made entirely of Korean War shelter half materials dating back to the 50's sourced in LA from vintage collectors, piece by piece. Each shelter half was then cut by hand in a meticulously slow process to create useable blocks and then pieced together and hand sewn in LA by our friends at our small family partner factory. It is a time consuming process, and a long project start to finish, all to create something beautiful out of weathered fabrics with a deep history.

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PLAIDICAL

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Port

Long Beach based PORT delivers Southern CA influenced pieces made exclusively in LA for a Left Coast approach to versatile pieces for everyday wear. The look and feel of the collection meshes well with our coastal approach at Lone Flag and we are one of only a few non-Japanese retailers to stock the collection globally.

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PRESIDENTS DAY

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PRINT SZN

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quarantine kit

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Railcar Fine Goods

A brand obsessed with quality and details put into the entire production process of each piece, Monrovia, CA based Railcar has evolved from just denim production into broader collection deliveries of some of the most well-made items we've even seen. Unlike most other denim and clothing companies, every stage of their manufacturing takes place in-house at their workshop for a full circle approach to apparel production.

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RC SCORE

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RCOFFPRICE

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RED & BLUE

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Reigning Champ

This Canadian based brand makes fleece second to none. We said it. Until you've worn one of their garments, you won't understand. Unparalleled construction and execution for comfortable everyday pieces made in Vancouver since 2007.

Respect the details. Master Simplicity.

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Richer Poorer

Back to basics. Southern California based Richer Poorer makes basic wear items for your top drawer to be worn day in and day out. We love their made in Japan socks and US-made longsleeves because less is more and these are more.

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Riverfork

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Rogue Territory

One of the first brands we ever stocked and an influential brand in the growing dry denim market in the US, Rogue Territory is a global brand focused on handcrafted quality denim goods and apparel for a discerning customer who appreciates subtle design details, impeccable fit, and a modern interpretation of classic garments.

Proudly made in Los Angeles, Calif.

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Saint Rita Parlor

Scents are an essential element to setting the mood, creating an atmosphere in the room, and telling a story. Welcome the well-appointed scents of Saint Rita Parlor, a small-batch but heavy-hitting capsule of unique aromas we can truly appreciate on the coast.

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SALE

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Salt.

Born on the coast of California in 2006, SALT. combines the best of custom materials and Japanese Craftsmanship to create the finest in premium eyewear. The brand draws its inspiration from Nature’s effortless beauty, appearing simple on the surface yet consisting of a complex process perfected over time.

SALT. is a brand for anyone who appreciates simple things made well.

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Scarce

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Scarce

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SEASONAL SCOOP AND SAVE

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Seasoned USA

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Seasoned USA x Lone Flag

A collection of simple and unbranded caps made well in Seasoned's Southern, CA factory exclusively for Lone Flag. This was a project of two companies wanting to join forces to make simple silhouettes with beautiful fabrics for wear in all occasions. Out of this collaboration came our inspiration for the original SD cap which has been a staple in the city ever since.

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Shinola

What began as a watch production project in Detroit to rebuild opportunity in the city turned into a now iconic brand producing all types of goods meant to carry and hold, still produced in the Midwest. Shinola's journal collection are as well made as they come and invite us back to the days when we wrote things down and felt good about the process.

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Shirting

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Shirting

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SHIRTING SZN

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Shoes Like Pottery

Japan-based Shoes Like Pottery craft classic sneakers with the closest attention to detail. Featuring carefully chosen materials and fabrics, each sneaker is built on a special vulcanized rubber sole, fired in a kiln through a process called 'ka-ryu', for long lasting durability and wear.

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SHORTS SEASON

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Shortsleeve

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Slim Super Taper

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SLVDR

SLVDR is a CA-based menswear collection with an eye for design details. We were initially draw to the concept of simple pieces with thought-out subtle tech elements all delivered at a lower price point without sacrificing any quality in construction or attention to design. We can get behind that.

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Soft Color Layers

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Stainless Steel Metals

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Sterling Silver Metals

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Still By Hand

Just slightly different, and yet still slightly familiar. Still By Hand offers modern fits and fabrications in unparalleled quality driven by their made in Japan roots. Each piece can layer or stand alone and represent a wide variety of forms to be worn in each different setting.

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Stock MFG

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Straight Taper

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Studebaker Metals x LF

Studebaker has been forging simplistic but elegant accessories out of Pittsburg PA for some time now, and we've admired their take on brass and silver cuffs for a while now. In 2016 we began working with their team to create custom LF pieces to be worn for decades to come.

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SUMMER PROPER

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Summer Sale

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SUMMER STAPLES

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Sweatshirts

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Tanner Goods

Portland's own Tanner Goods has been making the best leather goods in the business for some time now. Their process is distinctly Northwest in feel, and their products are second to none in production and quality, embodying their brand mantra well: worth holding onto.

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TECH MASKS

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Tees

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Tellason

Tellason has been making higher quality denim out of San Francisco for some time now and is well recognized as a symbol for no-frills quality and design. Their old shipyard headquarters in the Bay serves as the base for the production of consistently simple and well made denim that wears better and better with age.

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TEMP SALE

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TEXT FAMILY SCOOP

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The West Is Dead

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THVM

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TM1985

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Topo Designs

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Uncrate

Simple and straightforward : Uncrate is a beautifully made and delivered magazine for guys who love to buy stuff. Includes cars, tools, and books. Basically, all awesome things in one inspiring place.

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Union Leatherworks

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Univ

Since 2006 Univ has been creating coast-centric product aimed at elevating the aesthetic of the surf culture. A West Coast icon, the brick & mortar has stood in Encinitas as a beacon for their private label "surf denim" and well-made basics.

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Unsettle

Inspired by designing goods that balance the continuum of form & function, Unsettle delivers high quality travel and commuting gear with a nod to technical utilities and an aesthetic driven by the cities San Diego and San Francisco. We think you should commute more and drive less too.

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Ursa Major

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Vault

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VIBRANT NINJA STEEZ

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VTG Military pt.2 (Headwear)

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WEEKLY LF SQUAD PICKS

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Welcome Stranger

Born in San Francisco, WS has been creating full collections of timeless staples all made in the Bay area since 2010. Simple, functional, and well-designed goods for everyday living.

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Westward Leaning

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Wheelmen & Co.

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WHOLE FIT KIT

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WHOLESALE

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Winter Sale

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Wolf & Man

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Wolf & Man

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Womens

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Word.

We've been friends with the Cool Material crew for some time now and love everything they put out. When they launched Word. as a simple notebook tool to write down all important things but also do it in a tongue and cheek way (see the inside guidelines in these notebooks to understand). Made in USA so you can ditch the phone and write stuff down the old fashioned way.

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Worn & Re-born

More use and abuse please. We believe denim gets better with age, that's why we love the dry denim process so much, it's sort of an obsession here. With all the pairs that come through the shop that we repair / give new life to, Worn & Re-born is a place where we can give that left over denim new life in another place and recycle something beautiful rather than see it go to waste. It's a win-win. We like win-wins.

Some of our favorites here from the vault of broken-in denim at our repair shop are available to you now here while they last.

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Yellow 108

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Zuriick

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