2020 was a year...for all of us globally. On the Lone Flag side it meant moving from our brick & mortar on the coast highway into the new surf compound space to re-group, re-balance, and push forward with persistence on the one thing we new well: make great comfort denim in LA at a price point for all. So here it is, the fruits of our labor all year as we fought uphill against domestic production stoppages, raising sew prices, and overall economic uncertainty. We believed, we pushed forward, and we couldn’t be more stoked to FINALL RELEASE COAST WASH DENIM (a whole year project for us, made for all of you to enjoy).Constructed from a 12oz premium Italian Candiani denim with a very slight stretch (2% to be exact). This lighter weight allows it to still have the feel of a rigid dry without the elongated break-in process and also provides maximum comfort and flexibility. Think of this as your all-weather denim. As comfortable in July as it is in January.
This release consists of 3 different washes, done by hand in small batches in a small LA factory. The 1 year wash is a direct replica of the Coast Denim dry indigo denim aged to 1 year of wear. The 1.5 year wash is a replica of our signature dry denim at a year and a half of use and abuse, and our 2 year wash is this same denim replica at it’s glory level (aka steezy sweatpant style comfort). You pick the shade / aging you like best, slip these baddies on, and embrace all time levels of comfort and West Coast denim clutch points. Each pair is made with Candiani denim, the greenest mill in the world which sends the denim over from Italy to LA where we distress, wash, and sew from there. Our great friends at Bradley Mountain here in San Diego then hand stamp each patch label so the entire pair of denim start to finish is made here on the coast. That’s full circle transparency and 100% made in California clout. All for under $200.
***we offer custom chainstitch hems for FREE with purchase. Please send over hem inseam request) About 2-3 day extra lead time on order.
Model is 5'11 / 165 and wearing a size 31
Recommend taking true-to-size. Size up for a more relaxed top lock, tapered bottom look. Wear stacked, cuffed, raw hemmed, or Jorts (jean shorts) if that's your thing..