We talk a lot here about the importance of a room. My good friend Vince, who has been a huge part of getting this project off the ground, and I both worked on the sales side of brands for years and have always loved visiting good retail stores in our travels. When we went to shows or met with buyers in other cities we'd always drop into stores we'd been following online just to meet the people behind them. Through this process, we realized how much we loved walking into a place that was inspiring, smelled pleasing, was curated and thought-out in it's layout. When it all comes together right it's a beautiful thing. Perhaps more than anything else, I loved watching people interact within a space. When someone working in the shop loved what they did they would engage with customers, with each other, and with friends in a way that was inviting and warm. That's who we want to be here: curators of that feeling of belonging.