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Nov 29, 2018

"The Green Concept is a culmination of 18 years of Nudie ideology: ethical production and sourcing, organic and recycled fabrics, social responsibility all rolled into a play on our favorite color--GREEN. Green embo, green acrylic coatings, and our notorious "peaceful" Swedish camo." - NUDIE

This is legit. Probably our favorite capsule to date in how conceptual it is as well as how well it all looks in person. The team took some shots on the coast ( in old-school film) this past week to capture the essence of the Green Capsule which is available in store  Nov 3, online Dec 4th.



Nov 01, 2018

Drop 1 is upon us. 


Oct 30, 2018

We've followed the work of PNW-based Dan Ewing for a while as fans of his distinct style that goes into every detail. Having made very uniquely beautiful accessories for some time now, Dan has forged his own path showcasing a unique approach that is clearly influenced by his surroundings. We reached out to Dan to work together on something interesting that would show both spectrums of the West Coast that we love and live on, in totally different ways. This collective capsule specifically aimed to marry the PNW feel of Dan's work with Lone Flag's signature Southern CA feel. Each piece is extremely limited in number, and an a blackout story carries across each for a more contemporary feel that allows all pieces to be worn / held for all occasions. The best of both worlds, distinctively West Coast, North + South.

We chatted with Dan on what makes EDG so special:

You have a distinct feel that seems to tie in directly to your Alaskan / PNW residency. How did this terrain and culture affect your brand and was that intentional?
It was completely influential.  When I first started out I was making pieces out of found bones and things and working with Alaskan native artists to make more north coast inspired pieces.
Talk about how you got started and what the main catalyst was to start your own brand?
We started in 2012 when I couldn't find leather items that I wanted to carry or use (no disrespect to the handful of leather brands that were around then).  I had these ideas in my head and needed to get them out.  Not too long after that my wife told me that working a full time job and staying up till midnight or 2am everyday fulfilling orders wasn't working out and that I needed to pick one. The rest is history
(Editors Note): Marry well. Usually your wife knows best. 
Favorite current brands?
Rogue Territory always (Karl's my boy), Stevenson Overall Co., Iron Heart, John Lofgren,  Good Art Hollywood and Lone Flag T-shirts (the only T's I wear), So many great brands out there, this is just what popped in my head.  I love brands that are original and stay true to their roots without chasing every fast fashion trend out there.
(Editor's note): This wasn't a leading question, I promise. Dan actually wears LF shirts.
How would you describe your personal style?
Heritage meets street style meets dirty Alaskan hippy
Where do you get inspiration from?
I draw inspiration from just about everywhere, every great artist that is true to themselves inspires me.  Cultures inspire me, music inspires me, creation and nature inspires me and my family inspires me.  I try no to look to fashion for inspiration or other artists in my genre, it's just too easy to blur the line between inspiration and imitation.
How does your creative process work for new pieces?
Pretty much I try to think of things that people absolutely need and mix that with elegance and nature.
What are the pros and cons of small business in your context?
Taxes are a con, every small business owner feels me on this one, about 1/3 of what we make goes to taxes.  There are so many pros; being in charge of my schedule, my creativity, my stress are huge.  Being able to spend time with my family is priceless.
Any words of wisdom for someone looking at what you do and wanting to start their own business?
First impressions are everything, get good before you drop it on the world.  I believe that we were created by the most creative bing in the universe and He created us in His likeness, that means He created us to be creative.  This being said, don't start a business because you think you can do what someone else is doing, start a business because the world needs your business.
What does a day in the life of Dan Ewing look like?
Wake up at 8ish (because I can), take my daughters to school with my wife and then go on a walk or just spend quality time with my wife.  After that I come to the shop (basement apt turned shop beneath my home) and begin to prepare myself for the day. I work until  3:30 and then unless I'm in the middle of a project or way behind I pick my daughters up from school.  After that I work until about 5 and than stop for family time.  Once I put my daughters to bed I then go back downstairs and that is pretty much my creative time to work on new things until about 9:30/10 in which I binge on Netflix with my wife until bed time.   Pretty much that Monday - Friday
Is Seattle ever going to get another NBA team or was Shawn Kemp the peak of PNW basketball?
I'm a Blazers fan, and in case you missed the opening game where they beat the Lakers, you know that the Blazers are the best thing to come out of the PNW!  ;)
(Editor's note): I hate the Lakers, glad they lost Dan. What's more painful though, is I'm a Clippers fan. It's hard to admit in public. 
Best distinctly Alaskan food?
King crab,  I pretty much won't eat any other crab anymore; it's too much work for little payoff.  King crab though have so much tasty meat!   
Best movie that portrays Alaska how it should be seen?
A hidden gem called 'Alone in the Wilderness' which was filmed in the late 60's but released in 2004.  Super inspirational for anyone interested in living off the land and or making things with their bare hands.
(Editor's note): Thanks for not saying 'Out Cold'...even though I sort of secretly love that movie. Is that ok?
How does being a dad affect running a brand and where do you find your balance?
My kids are always around except during school which makes it beautiful and frustrating all at the same time.   Balance for any business owner with a family, that understands the proper order; Wife, Children, business, will spend the rest of their life trying to figure this out and still never get it right.   Lots of face to face time is key.
Preferences for the best PNW town? Which one is amazing that nobody knows about?
Being from Alaska but living in Portland, I really miss the ocean.  There are so many great little ocean cities on the Oregon and Washington coast:  Canon Beach, Seaside, Long Beach and even places like Astoria Oregon are amazing little spots.  If you've never checked out Portland Oregon, you need to add that to your bucket list.
Future goals for Ewing Dry Goods?
We're doing lots of great collabs this year and into next.  Keep your eyes out for a few boots and a work shirt.  We just want to continue to progress and be able to live and love people all the while.
Any last words?
Stop supporting fast fashion and start supporting small family run business!


Oct 17, 2018

It's family business here at Lone Flag and we take community pretty seriously, whether that's in the shop or all of you across the globe. Thanks for taking part in this project with us. It's a dream to work with a team that believes and builds together. Our close friend Scali got some behind the scenes shot on standard film for our upcoming Coast Denim release slated to drop on Nov 2. 



Oct 15, 2018

Throwback Heavyweight Tees and Universal Thermals. Street to office basics for everyday wear that we use daily on the coast. Less is more. 




Oct 02, 2018

You asked and we delivered. Per our last instagram stories Q&A, many of you wanted to know more about the man behind the shop's daily operations as well as the hands behind the darning / hemming in store. Keng is at the heart of Lone Flag and has been a part of the brand since the earliest days so we're well overdue to highlight the man behind some of your favorite pairs of repaired denim, email replies from the shop, or that voice when you call in.

Say no more:

Favorite Brand at Lone Flag? Tough one, narrowing it down to one I would have to say I love what Dan is doing at Corridor.  If you didn't see his GQ article he was also in the CIA, so he told me to say that.  All jokes aside the fabrics and his cuts are just timeless and fit my body type well.

What's your go-to denim? Nudie Jeans. Not only do they fit my broomstick legs well, they use 100% recycled denim.  To be honest that 2% elastin is pretty nice for my Southern California temp gauge.

Got to shirt? If I'm not living in my Lone Flag Basic Pocket Tee, then I'm most likely in one of my Gitman Vintage shirts, or Corridor.

Tell us about the origin of your infamous hat? Let's face it, i'm a hat guy.  The initial obsession probably started with our homie Shaun coming in with his Nick Fouquet hats. Yes Hat(s).  Just feeling the beaver felt, the silk inlay etc, I was sold.  I would probably tell my girlfriend (hi Emma) how I wanted a $1200 hat every month, and she would just roll her eyes.  My 30th Bday came around and she gave me a pamphlet of photos of me with a photoshopped hat on top of my head in every picture, at the end it said we're going to Venice.  Long story short, she is a keeper.
Oversized or Tailored? Both. I think that's what's unique about style and expression.  You can do whatever you want and as long as you own it who cares.  I'm personally tend to go more towards a tailored fit but I have some pieces that are oversized too to just throw in the mix once in a while.
Color that is the next hot item for fall? I think its called Meercat, brownish orange like the Brown Heritage Plaid Corridor Released
Most Anticipated Fall Item/Release? For the past couple years for us it has always been 3Sixteen's Waxed Canvas Jacket in black, and it will probably reign true again.  What I'm most excited about is probably our denim releasing...won't say anymore, just stay tuned.
What got you interested in personal style?  I think i've gone through a lot of phases in my wardrobe, from college until now.  Probably an identity crises of finding myself in those times.  Honestly just trying things and really owning it is half the battle, if you feel good in it you probably look good. It helps to have an honest friend too
How did you learn how to Hem and Denim Repair? Youtube. Period.  I never really had a desire to learn how to use a sewing machine until probably my second year at Lone Flag.  We had a need and I said I was just going to figure it out and ended up really enjoying it.  Through countless hours of rethreading or learning how to thread and threads breaking and flipping tables and... etc.  it all paid off, now it is fun and like coloring a book on denim just with a 300 pound machine.
Hometown: Born in Hollywood, raised in San Diego. Hometown will always be SD 4 Lyfe.
Best 3 Restaurants in SD?  #1 Anyone who knows me knows that Campfire is my spot. #2. Lolitas IN MY OPINION has the best California Burrito, for any of you that don't know what a California Burrito is.  Next time you are in San Diego, your welcome. #3.  Izakaya Masa, I just love ramen. Anytime of the day.
Best Coffee in SD:  I have my spots for specific drinks.  I worked at Starbucks for 8 years(I know) and would just drink black iced coffee, I've become soft and now.  I'm just a milk and sugz kind of guy.  Philz Coffee Mint Mojito, don't make fun it's crack.  Zumbar has my favorite Latte/Mocha.  Iron Smith for the Flat White.
Fave Cocktail:  Pina Co... Jk Old Fashion (not joking tho)
Best Keng Name Pun: Kengkles
Favorite surf spot? - Pipes or any of those breaks around there. 
Final Keng Thoughts:  Measure Twice Cut Once
You can drop Keng a personal line at at any time to catch up on all things life / denim / product related. 


Sep 24, 2018

This Fall season we want to better tell the story of sustainably made denim as well as officially launch our repair store with Nudie at the Lone Flag flagship. You can see imagery from the campaign here as well as our video release for the project which will go live on Friday. 
Year-round we offer FREE repairs on all Nudie Denim dropped off in store, or you can trade in an old pair towards 20% off of a new pair of Nudies. 
We believe your denim deserves a second chance. 





Aug 28, 2018

More use and abuse please. We believe denim gets better with age, that's why we love the dry denim process so much, it's sort of an obsession here. With all the pairs that come through the shop that we repair / give new life to, Worn & Re-born is a place where we can give that left over denim new life in another place and recycle something beautiful rather than see it go to waste. It's a win-win. We like win-wins. 
This ever-evolving hand-picked selection comes from Keng and is available in-store and online now.



Jul 12, 2018

Good things take time. We’ve been working on a project with Palm High for a few months now on a collab collection based around our love of vintage military fabrics (see the couches in our shop for evidence). This next week we are releasing a limited headwear collection of unstructured 6 panel caps made entirely of Korean War shelter half materials dating back to the 50's. Each piece is cut by hand in a meticulously slow process to create useable blocks and then pieced together and hand sewn in LA by our friends at our small family partner factory. 

The full collection releases on 7/17. 1 piece per purchase only.

Nudie - Japanese Marine Day Release

Jul 07, 2018

In celebration of the Japanese holiday celebrating the ocean, Nudie is launching a special capsule collection featuring the Lean Dean fit with a special edition blue back stitch, blue and white chainstitch, and Japanese denim. With only 300 pairs releasing in the U.S., this is truly a limited edition collection with it's own unique fade potential based on the blue thread story and inky mid-weight denim.

Available in store and online here on July, 11th. Limited to 1 pair per purchase.

Custom chainstitching available with purchase. 



May 24, 2018

Eyewear is a perfect compliment to denim in a lot of ways, but for us the bespoke element of making simple things better through design is perhaps the best part of all. As fans of made in Japan and made in Italy eyewear, we've worked with David Kind for the past year to curate an in store collection of frames that we provide custom fitting and prescriptions for in the same vein as our custom denim hemming and repair services. This past week, our team went to get behind the scenes of the DK design studio to see more of what makes the brand so interesting, how they draw inspiration from mid-century design, and why the frames fit and feel like they should every time. You can see the full edited collection for Lone Flag here


Apr 11, 2018

Staying clean is a team effort, and we're happy to now not only offer a considered wardrobe offering in store and expert denim repair in house, but now also top knotch haircuts on site. As part of our 2.0 space patio just two blocks off the coast in Encinitas, our good friends at Soundcuts join us for their second location in our studio space. Consider this your one-stop location for an espresso, haircut, and full-service brand offering by the sea. 


You can now book a slot digitally for the Encinitas LF x SC location here

Palm High : 3rd Release : Coast Winds

Feb 20, 2018

Our minimalist headwear brand made by hand in LA. Less is more. For the 3rd iteration we focused on handfeel and wash in all of our premium fabrics. 

Available here:

US Stockists : Lone Flag / Wolf's Head

Japan Stockists : 1LDK / Rroomm / Maidens Shop / Wism / Baycrews


Nov 26, 2017

We teamed up with our friends at Richer Poorer who have supported LF since day one to do an out of the box event, something a little different. To show love for everyone that has been a part of the LF family, we offered a free collab beer designed with the Culture team all day in store as well as offered free tattoos across the way in our Other Sons studio. Family matters and we love each and every one of you, whether we've met in person here at the brick and mortar or not. Your support means the world to us and we look forward to serving you in the future. 






Oct 19, 2017

It was a no-brainer to bring in the David Kind experience to Lone Flag. Their premium eyewear made in  Sabae, Japan and Cadore, Italy at an attainable price was right up our alley and with the added service touch of customization, it felt right to offer to you in store and online. We'd call that affordable luxury and timeless style delivered in a well designed and executed package and it's all available with custom RX options in both optical as well as sun both in store and online at Lone Flag. Drop in store or visit us online...we'll set you up with next level service either way on a new pair for the season ahead. 


Jul 27, 2017

At our core, we love small batch product made well in limited releases. It's something about the combination of no one else having the pieces and the design that goes into making runs that look different is so rewarding. Our most recent project with our good friends at Broken Homme was a traditional mid-calf shape with a white Cristy sole that had an individual hand oiled finish on each so that no two were the same. They have a familiar worn in look to them that adds character and gives the feeling of that favorite pair you've always had, but with the lightweigh goodness of the Vibram sole. 

Hands on at the factory, follow our team here as they visit and discuss leather, finishing, and all things well made. We wouldn't have it any other way. 


Jun 26, 2017

Last week we shot up the coast to LA to catch up with our friends at 3sixteen to chat on what's next and see what they're working on at the shop. In the meantime, we reloaded our current core denim offering to include all 3 colors of the ST fit, our in-store signature fit from 3sixteen that we love custom fitting and hemming our customers in. More to come on some custom projects on seasons ahead, but in the interim you can stop by the brick & mortar to get sized up and fit on some of the new ST's in shop now (or online where we offer free hemming as well). 




Jun 19, 2017

If you've been in the shop, you know we love Portland's Stumptown from our fridge in store stocking bottled cold brews. They've managed to somehow "get big" and yet still have great branding and an always consistently great cup no matter where you get it. Haters will hate, but you can't argue that they've made a great product that always delivers on point and we love the brand for that. Some of our crew headed up to the LA roastery to chat with the team and get a behind the scenes look at the magic. See below for a brief Q&A from their sales manager (and LF denim owner) Ryan Jimenez.

How long has Stumptown been in Southern CA after shifting down from the Pacific Northwest?

Four caffeinated years. 

Real talk - what's the "must get" drink when you stop in?

I always get a flat white, but if I get Cold Brew, the Cold Shot is delicious and straight to the point. It's a two ounce pour of our Cold Brewed Hair Bender concentrate infused with nitrogen. It's like a cold, creamy shot of espresso and you can only get it in our cafes. Also worth mentioning, you can try any coffee we have on the menu as a pour over via our new Modbar for 5 bucks. That way you can fall in love with a coffee before buying an entire bag of it. 

Favorite origin of beans?

I love to dabble in different single origins, but I am a big fan of African coffee. Bright and floral with notes of citrus and stone fruits. This is usually my go-to afternoon cup. 

We're big on the work vibes playlist in store. Classical or metal work tunes?

Classical. Whether from the 1940's big band era or Classic hip hop from the 80's and 90's. 

Any big future plans for Stumptown Southern CA?

This is the Summer of Cold Brew and I am very excited for our first ever single origin Cold Brew in our stubby bottles. And what better way to kick it off than with my favorite origin - Ethiopia. This Ethiopia Guji has delicious notes of melon, rhubarb and caramel. I know that sounds like a sales pitch, but I am truly excited for this. I have been requesting a single origin Cold Brew in a bottle for nearly three years that I've been at Stumptown Coffee Roasters. 

Words: Ryan Jimenez - Stumptown Sales Manager

Photos :


May 02, 2017

Palm High returns with a second made in LA simplistic headwear capsule for the minimalist at heart. No branding, no hype, all substance and detail. Each unstructured 6-panel piece is handmade and finished in the USA. Less is more. 



Apr 28, 2017

We take basics really seriously here, mainly because we feel like a perfect tee is something you were every single day and should fit better and last longer than anything else in your drawer. Over the last 3 years we've been working with a small factory in LA to source the finest cottons, wash them for ultimate softness, and structure them with custom specs (our curved hem to match your shirting lines) for extra length and no shrinkage. Long live better basics. 

Muted Forest, Washed Indigo, Charcoal Ash, and all core monochromes are back in stock now. 


Apr 04, 2017

Dre and Justin headed up to Monrovia to meet up with Railcar owner Steven to catch pu on the process of some new slant pocket trousers we had going in the works with them. We brought the cameras along to bring you into the process of seeing these pieces start from scratch and finish as a pair of indestructible daily grinder pants. Made on all vintage machinery, Steven and his crew put in effort and pride into every pair and the process start to finish is worth seeing first-hand. We love story here at Lone Flag, it's a piece of who we are and we want to share that with you. 


Mar 31, 2017

Made in Pittsburg, PA and forged by hand the old-fashioned way, we bring you the newest sterling & brass Studebaker collection for Lone Flag. This includes restocks on our sterling and brass cuffs as well as the brand new vintage inspired ID bracelet exclusively available here and with the LF inside branding. 


Mar 13, 2017

Hold recently released a collection of mugs made by hand in Japan, a meticulous process that makes each piece unique in it's finish. Since we love coffee, tea, and sake, we love the concept of sharing those in a vessel you'll keep for the long haul. 






Feb 22, 2017


Jan 18, 2017

Cu4tro releases the newest Norris in white leather along with the Stunner in Black MTL at Lone Flag. 


Jan 10, 2017


Dec 21, 2016





Dec 08, 2016


Nov 16, 2016

Norden / Home Goods / Design / Carlsbad / Lone Flag


Oct 25, 2016


Oct 01, 2016

Rogue Territory - Hunter Shirt - Tan / Navy

Gitman Vintage - Black Oxford - Mini-Tartan

Freenote - Rios - Black / Grey 

Corridor - Classic Oxford - Grey

Shoes Like Pottery - White High Top


Sep 11, 2016

A visual diary of our staff member Justin's trip up the left coast to get some Bay Area cuisine, see some sights, and capture some city moments along the way. We currently proudly stock Tellason denim made right in San Francisco so we always take the chance to stop in and catch up on what's next there as well. See you soon SF/ Oakland. Keep a coffee on for us. 


Aug 10, 2016

Mornings on the coast feel good. Between early Del Mar waves, shop light beams, and pouring warm coffees, the scent is always something we consider when the day starts. We've spent this season refining our offering in store of incense from Norden, our core candle in the By The Sea Collection entitled Night Waves, and bars of scented soaps from Tanner Goods mixed with Ironsmith Coffee to make a morning scent second to none. It's the little things that make the big difference. 


Jul 17, 2016




Jun 08, 2016



May 07, 2016


Apr 10, 2016



Feb 18, 2016


Dec 30, 2015


Dec 02, 2015


Oct 13, 2015

A Del Mar Morning / By The Sea on a Left Coast Day

Jul 05, 2015

All photos thanks to our go-to lifestyle photographer Taylor Abeel at Sojourn Imagery. He surfs as good as he takes photos and his eye for detail in photography is one of our favorite things about his work. 



By The Sea

Jun 11, 2015


Jan 19, 2015

Here at Lone Flag we love basics. A t-shirt that is super soft to the touch, fits proportionally and maintains a slimmer cut, and one that is premium in the cotton weight and made in USA is hard to find. Really hard. After selling multiple other brands that were making basics and never finding that perfect one, we took it upon ourselves to make them better and with our own custom specs and fit. Months of work went into working with the right factory in LA, the sampling, pattern-making, dye process, and the branding on them. At the end of the day, we love the result. Our best-selling in store item and our daily wear rotation shirts are these basics. If you don't have one yet, you should and you won't want to wear anything else. 

All of our current curved hem pocket basics below are seen on a few of our favorite SD brands and creators below. Bradley Mountain is one of our favorite brands and best allies in this business and we work with them closely on co-branded bags and accessories made right here in our city. They are makers and doers that share a space at the Moniker warehouse in East Village, a community of creatives that have revitalized an old building and given small businesses and dreamers a place to congregate and work together on projects. It is one of many burgeoning new concept businesses happening in our city that we are excited about and looking to partner with deeper in 2015.

You can find out more on each here:

Lone Flag Basics

Bradley Mountain

TJ Newell



Nov 20, 2014

Earlier this month our friend Taylor Abeel, a local photographer and legitimate sailor, hit us up about a shoot he was planning on a tall ship called the Amazing Grace out in the harbor in San Diego. It's one of only a handful of it's kind in the world so we jumped at the chance to shoot with him and get out of the shop for a day and in the water to sail the point out in the bay. Beyond the fact that the ship was amazing aesthetically, there is so much that goes into sailing a craft like this one, it's a beautiful skill and process to witness firsthand. We got lost for a bit in this scene of a ship in the water with panoramic sunset views of our city that we love, it became the perfect backdrop to showcase casual and timeless basics that fit seamlessly in the crisp air of Fall/Winter out on the water. Winter is upon us. Enjoy 

To view more of Taylor's work, check out his website at

Image 1: Amazing Grace Tall Ship

Image 2: Miansai - Brass Cuff

Image 3: Kaibosh - Biblio Mid Havana, Epokhe - Renaca Matte Black, Lone Flag - Signature Beanie Olive, Reigning Champ - Black Crewneck Pullover

Image 4: Lone Flag - Signature Beanie OliveReigning Champ - Black Crewneck Pullover, Almond - Hathaway Chino Grey

Image 5: Kaibosh - Biblio Mid Havana, Objects Without Meaning - Warm Grey Basia Tee

Image 6: Reigning Champ - Black Crewneck Pullover, THVM - Acid Wash Skinny Jeans, PF Flyers - Center Hi Black

Image 7: Lone Flag - Signature Beanie OliveEpokhe - Renaca Matte BlackReigning Champ - Black Crewneck Pullover, Knickerbocker MFG x Lone Flag - Seersucker Worker CapKaibosh - Biblio Mid Havana, THVM - Acid Wash Skinny Jeans

Image 8: Seasoned USA x Lone Flag - Wool SD Cap, Lone Flag - White Basic Pocket Tee, Bradley Mountain x Lone Flag - Biographer (pre-order only)

Image 9: Amazing Grace Tall Ship

Image 10: Lone Flag - Signature Beanie OliveKaibosh - Biblio Mid HavanaReigning Champ - Black Crewneck Pullover

Image 11: Knickerbocker x Lone Flag - Chambray Worker Cap, Lone Flag - Basic Pocket Tee Slate, Bradley Mountain - Travlers Mug

Image 12: Lone Flag - Signature Beanie OliveEpokhe - Renaca Matte BlackReigning Champ - Black Crewneck PulloverAlmond - Hathaway Chino Grey

Image 13: Lone Flag - Outlier Mug


Oct 08, 2014

Fall is officially here and we're pumped. This season brings with it not only cooler weather but also a solid line-up of LF private label products and brand collaborations. This past week we launched our navy wool SD hat that we did with Seasoned USA. We're biased on them, but we think they're pretty damn perfect. Later this month we will be releasing a limited number of bags from our Bradley Mountain x Lone Flag collection along with more private label basics and home goods. We don't want to spoil anything but we've been working on a few projects with some of our favorite brands: Rogue Territory, Broken Homme, Boutonne and THVM. Get ready friends, this season is gonna be epic. Join our mailing list to keep up to date on our upcoming small batch releases.

Image #1 -  Private Label basics and Shop Tees

Image #2 - SD Wool Hat & Lone Flag - Throwback Garage Tee

Image #3 - Dixon Rand x Lone Flag - Black Out Snap Button Up

Image #4 - Kickerbocker x Lone Flag - Seersucker Worker Cap & Wolf and Man - Heavy Cotton L/S

Image #5 - Rogue Territory - Denim Utility Workshirt & THVM - Black Skinny

Image #6 - Tellason - Gustave Slim Tapered 16.75oz

Image #7 - Wolf and Man - Black Jail Shirt & Rogue Territory - 12.5oz SK Tinted Weft



Aug 29, 2014

Twice a year we take a trip out to Vegas trade shows to meet with brands, develop deeper relationships, work on special collabs, and generally just spend good time together out of the shop. This month we hit the road together, drank too much coffee, cruised the desert and arrived in time to spend 3 days buying and meeting with our collaborative partners and brands we work with at Capsule and Liberty at the Sands Expo. As a small team we split time between walking the shows and working alongside our SD friends at Aloha Sunday at Capsule. The best part of being in this business is the people, so we take every extra chance we can to grab a drink with old friends, laugh together, and encourage our fellow brand owners and small business makers in what they do. We're all in this together. Til next year Vegas...


Aug 02, 2014

If there’s one thing we’ve learned over the past 10 months, it’s that relationships matter deeply to us and you can't work around the clock all day, every day (although we often try). Getting away from work, even meaningful and passionate work, to spend real face to face time with friends and family is a necessity.  Built into part of what we do here and who we are as a company is the desire to be an inspiration to everyone around us to get out, live more, engage with people, take some risks, and experience life together in true community. After pouring in countless hours at the shop and outside work at Lone Flag this Summer, our newest brand/shop team member Devon and his friends spent this past weekend up in Lake Arrowhead CA drinking coffee slow, talking, laughing, taking in the sun, and capturing some moments along the way. As a team, we're pumped on having him here and always encouraged to see one of our own living life well, with thoughtful intention, and with purpose. Work really hard...then sometimes you can play hard too. 

Can't wait to see you all soon and have a cup of coffee in the shop to hear more about your Summer. 


Location: Lake Arrowhead, CA

Traveler Mug: Bradley Mountain (buy here)

Top/Skirt/Hat: Kain (buy here) / Ace & Jig (buy here) / Yellow 108 (buy here)

Pillows: Lone Flag x Ebenezer Co. (available in store now and online soon)

Army Green Blanket: Rothco (buy here)

Playdress: Ace & Jig (buy here) 

Long Dress: Kain Label (in store only)


Jun 26, 2014

The MidWest. As much as we love San Diego, call the town our home, and champion it, we still have deep roots in the middle of the country. I grew up in Minneapolis, MN and spent a lot of time in the lakes and woods of MN and WI as a kid. Now, to take the family back and get out on a lake and fish, drink simple canned beer, lose all cell service,  and laugh around meals and fires is the best getaway I can think of. No frills, no extra expenses and luxury travel, just family, friends and the beauty of the woods. A lot of what our brand and store represents are directly tied to these roots in the MidWest. Things there are made to last, people care about how an item functions and want to pass it on down the line, and residents of the smaller towns generally want to live in community with one another and support their neighbors. We hope to be about that as well and carry that tradition and feel on in our home in Southern California through our shop and the brands, products, friendships and relationships we represent and foster here. If you haven't made it through the shop yet...come hang out. We'll have a beer together and catch up like old friends. 432 65 8 914