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Oct 02, 2018
You asked and we delivered. Per our last instagram stories Q&A, many of you wanted to know more about the man behind the shop's daily operations as well as the hands behind the darning / hemming in store. Keng is at the heart of Lone Flag and has been a part of the brand since the earliest days so we're well overdue to highlight the man behind some of your favorite pairs of repaired denim, email replies from the shop, or that voice when you call in.
Say no more:
Favorite Brand at Lone Flag? Tough one, narrowing it down to one I would have to say I love what Dan is doing at Corridor. If you didn't see his GQ article he was also in the CIA, so he told me to say that. All jokes aside the fabrics and his cuts are just timeless and fit my body type well.
What's your go-to denim? Nudie Jeans. Not only do they fit my broomstick legs well, they use 100% recycled denim. To be honest that 2% elastin is pretty nice for my Southern California temp gauge.
Got to shirt? If I'm not living in my Lone Flag Basic Pocket Tee, then I'm most likely in one of my Gitman Vintage shirts, or Corridor.
Tell us about the origin of your infamous hat? Let's face it, i'm a hat guy. The initial obsession probably started with our homie Shaun coming in with his Nick Fouquet hats. Yes Hat(s). Just feeling the beaver felt, the silk inlay etc, I was sold. I would probably tell my girlfriend (hi Emma) how I wanted a $1200 hat every month, and she would just roll her eyes. My 30th Bday came around and she gave me a pamphlet of photos of me with a photoshopped hat on top of my head in every picture, at the end it said we're going to Venice. Long story short, she is a keeper.
Oversized or Tailored? Both. I think that's what's unique about style and expression. You can do whatever you want and as long as you own it who cares. I'm personally tend to go more towards a tailored fit but I have some pieces that are oversized too to just throw in the mix once in a while.
Color that is the next hot item for fall? I think its called Meercat, brownish orange like the Brown Heritage Plaid Corridor Released
Most Anticipated Fall Item/Release? For the past couple years for us it has always been 3Sixteen's Waxed Canvas Jacket in black, and it will probably reign true again. What I'm most excited about is probably our denim releasing...won't say anymore, just stay tuned.
What got you interested in personal style? I think i've gone through a lot of phases in my wardrobe, from college until now. Probably an identity crises of finding myself in those times. Honestly just trying things and really owning it is half the battle, if you feel good in it you probably look good. It helps to have an honest friend too
How did you learn how to Hem and Denim Repair? Youtube. Period. I never really had a desire to learn how to use a sewing machine until probably my second year at Lone Flag. We had a need and I said I was just going to figure it out and ended up really enjoying it. Through countless hours of rethreading or learning how to thread and threads breaking and flipping tables and... etc. it all paid off, now it is fun and like coloring a book on denim just with a 300 pound machine.
Hometown: Born in Hollywood, raised in San Diego. Hometown will always be SD 4 Lyfe.
Best 3 Restaurants in SD? #1 Anyone who knows me knows that Campfire is my spot. #2. Lolitas IN MY OPINION has the best California Burrito, for any of you that don't know what a California Burrito is. Next time you are in San Diego, your welcome. #3. Izakaya Masa, I just love ramen. Anytime of the day.
Best Coffee in SD: I have my spots for specific drinks. I worked at Starbucks for 8 years(I know) and would just drink black iced coffee, I've become soft and now. I'm just a milk and sugz kind of guy. Philz Coffee Mint Mojito, don't make fun it's crack. Zumbar has my favorite Latte/Mocha. Iron Smith for the Flat White.
Fave Cocktail: Pina Co... Jk Old Fashion (not joking tho)
Best Keng Name Pun: Kengkles
Favorite surf spot? - Pipes or any of those breaks around there.
Final Keng Thoughts: Measure Twice Cut Once
You can drop Keng a personal line at email@example.com at any time to catch up on all things life / denim / product related.
Aug 28, 2018
More use and abuse please. We believe denim gets better with age, that's why we love the dry denim process so much, it's sort of an obsession here. With all the pairs that come through the shop that we repair / give new life to, Worn & Re-born is a place where we can give that left over denim new life in another place and recycle something beautiful rather than see it go to waste. It's a win-win. We like win-wins.
This ever-evolving hand-picked selection comes from Keng and is available in-store and online now.
Jul 07, 2018
In celebration of the Japanese holiday celebrating the ocean, Nudie is launching a special capsule collection featuring the Lean Dean fit with a special edition blue back stitch, blue and white chainstitch, and Japanese denim. With only 300 pairs releasing in the U.S., this is truly a limited edition collection with it's own unique fade potential based on the blue thread story and inky mid-weight denim.
Available in store and online here on July, 11th. Limited to 1 pair per purchase.
Custom chainstitching available with purchase.
Apr 11, 2018
Staying clean is a team effort, and we're happy to now not only offer a considered wardrobe offering in store and expert denim repair in house, but now also top knotch haircuts on site. As part of our 2.0 space patio just two blocks off the coast in Encinitas, our good friends at Soundcuts join us for their second location in our studio space. Consider this your one-stop location for an espresso, haircut, and full-service brand offering by the sea.
You can now book a slot digitally for the Encinitas LF x SC location here.
Oct 19, 2017
It was a no-brainer to bring in the David Kind experience to Lone Flag. Their premium eyewear made in Sabae, Japan and Cadore, Italy at an attainable price was right up our alley and with the added service touch of customization, it felt right to offer to you in store and online. We'd call that affordable luxury and timeless style delivered in a well designed and executed package and it's all available with custom RX options in both optical as well as sun both in store and online at Lone Flag. Drop in store or visit us online...we'll set you up with next level service either way on a new pair for the season ahead.
Jun 26, 2017
Last week we shot up the coast to LA to catch up with our friends at 3sixteen to chat on what's next and see what they're working on at the shop. In the meantime, we reloaded our current core denim offering to include all 3 colors of the ST fit, our in-store signature fit from 3sixteen that we love custom fitting and hemming our customers in. More to come on some custom projects on seasons ahead, but in the interim you can stop by the brick & mortar to get sized up and fit on some of the new ST's in shop now (or online where we offer free hemming as well).
Jun 19, 2017
If you've been in the shop, you know we love Portland's Stumptown from our fridge in store stocking bottled cold brews. They've managed to somehow "get big" and yet still have great branding and an always consistently great cup no matter where you get it. Haters will hate, but you can't argue that they've made a great product that always delivers on point and we love the brand for that. Some of our crew headed up to the LA roastery to chat with the team and get a behind the scenes look at the magic. See below for a brief Q&A from their sales manager (and LF denim owner) Ryan Jimenez.
How long has Stumptown been in Southern CA after shifting down from the Pacific Northwest?
Four caffeinated years.
Real talk - what's the "must get" drink when you stop in?
I always get a flat white, but if I get Cold Brew, the Cold Shot is delicious and straight to the point. It's a two ounce pour of our Cold Brewed Hair Bender concentrate infused with nitrogen. It's like a cold, creamy shot of espresso and you can only get it in our cafes. Also worth mentioning, you can try any coffee we have on the menu as a pour over via our new Modbar for 5 bucks. That way you can fall in love with a coffee before buying an entire bag of it.
Favorite origin of beans?
I love to dabble in different single origins, but I am a big fan of African coffee. Bright and floral with notes of citrus and stone fruits. This is usually my go-to afternoon cup.
We're big on the work vibes playlist in store. Classical or metal work tunes?
Classical. Whether from the 1940's big band era or Classic hip hop from the 80's and 90's.
Any big future plans for Stumptown Southern CA?
This is the Summer of Cold Brew and I am very excited for our first ever single origin Cold Brew in our stubby bottles. And what better way to kick it off than with my favorite origin - Ethiopia. This Ethiopia Guji has delicious notes of melon, rhubarb and caramel. I know that sounds like a sales pitch, but I am truly excited for this. I have been requesting a single origin Cold Brew in a bottle for nearly three years that I've been at Stumptown Coffee Roasters.
Words: Ryan Jimenez - Stumptown Sales Manager
Photos : @bhunt.sd
Mar 13, 2017
Hold recently released a collection of mugs made by hand in Japan, a meticulous process that makes each piece unique in it's finish. Since we love coffee, tea, and sake, we love the concept of sharing those in a vessel you'll keep for the long haul.
Jan 19, 2015
Here at Lone Flag we love basics. A t-shirt that is super soft to the touch, fits proportionally and maintains a slimmer cut, and one that is premium in the cotton weight and made in USA is hard to find. Really hard. After selling multiple other brands that were making basics and never finding that perfect one, we took it upon ourselves to make them better and with our own custom specs and fit. Months of work went into working with the right factory in LA, the sampling, pattern-making, dye process, and the branding on them. At the end of the day, we love the result. Our best-selling in store item and our daily wear rotation shirts are these basics. If you don't have one yet, you should and you won't want to wear anything else.
All of our current curved hem pocket basics below are seen on a few of our favorite SD brands and creators below. Bradley Mountain is one of our favorite brands and best allies in this business and we work with them closely on co-branded bags and accessories made right here in our city. They are makers and doers that share a space at the Moniker warehouse in East Village, a community of creatives that have revitalized an old building and given small businesses and dreamers a place to congregate and work together on projects. It is one of many burgeoning new concept businesses happening in our city that we are excited about and looking to partner with deeper in 2015.
You can find out more on each here:
Lone Flag Basics
Nov 20, 2014
Earlier this month our friend Taylor Abeel, a local photographer and legitimate sailor, hit us up about a shoot he was planning on a tall ship called the Amazing Grace out in the harbor in San Diego. It's one of only a handful of it's kind in the world so we jumped at the chance to shoot with him and get out of the shop for a day and in the water to sail the point out in the bay. Beyond the fact that the ship was amazing aesthetically, there is so much that goes into sailing a craft like this one, it's a beautiful skill and process to witness firsthand. We got lost for a bit in this scene of a ship in the water with panoramic sunset views of our city that we love, it became the perfect backdrop to showcase casual and timeless basics that fit seamlessly in the crisp air of Fall/Winter out on the water. Winter is upon us. Enjoy
To view more of Taylor's work, check out his website at taylorabeel.com
Image 1: Amazing Grace Tall Ship
Image 2: Miansai - Brass Cuff
Image 3: Kaibosh - Biblio Mid Havana, Epokhe - Renaca Matte Black, Lone Flag - Signature Beanie Olive, Reigning Champ - Black Crewneck Pullover
Image 4: Lone Flag - Signature Beanie Olive, Reigning Champ - Black Crewneck Pullover, Almond - Hathaway Chino Grey
Image 5: Kaibosh - Biblio Mid Havana, Objects Without Meaning - Warm Grey Basia Tee
Image 6: Reigning Champ - Black Crewneck Pullover, THVM - Acid Wash Skinny Jeans, PF Flyers - Center Hi Black
Image 7: Lone Flag - Signature Beanie Olive, Epokhe - Renaca Matte Black, Reigning Champ - Black Crewneck Pullover, Knickerbocker MFG x Lone Flag - Seersucker Worker Cap, Kaibosh - Biblio Mid Havana, THVM - Acid Wash Skinny Jeans
Image 8: Seasoned USA x Lone Flag - Wool SD Cap, Lone Flag - White Basic Pocket Tee, Bradley Mountain x Lone Flag - Biographer (pre-order only)
Image 9: Amazing Grace Tall Ship
Image 10: Lone Flag - Signature Beanie Olive, Kaibosh - Biblio Mid Havana, Reigning Champ - Black Crewneck Pullover
Image 11: Knickerbocker x Lone Flag - Chambray Worker Cap, Lone Flag - Basic Pocket Tee Slate, Bradley Mountain - Travlers Mug
Image 12: Lone Flag - Signature Beanie Olive, Epokhe - Renaca Matte Black, Reigning Champ - Black Crewneck Pullover, Almond - Hathaway Chino Grey
Image 13: Lone Flag - Outlier Mug
Aug 02, 2014
If there’s one thing we’ve learned over the past 10 months, it’s that relationships matter deeply to us and you can't work around the clock all day, every day (although we often try). Getting away from work, even meaningful and passionate work, to spend real face to face time with friends and family is a necessity. Built into part of what we do here and who we are as a company is the desire to be an inspiration to everyone around us to get out, live more, engage with people, take some risks, and experience life together in true community. After pouring in countless hours at the shop and outside work at Lone Flag this Summer, our newest brand/shop team member Devon and his friends spent this past weekend up in Lake Arrowhead CA drinking coffee slow, talking, laughing, taking in the sun, and capturing some moments along the way. As a team, we're pumped on having him here and always encouraged to see one of our own living life well, with thoughtful intention, and with purpose. Work really hard...then sometimes you can play hard too.
Can't wait to see you all soon and have a cup of coffee in the shop to hear more about your Summer.
Location: Lake Arrowhead, CA
Traveler Mug: Bradley Mountain (buy here)
Top/Skirt/Hat: Kain (buy here) / Ace & Jig (buy here) / Yellow 108 (buy here)
Pillows: Lone Flag x Ebenezer Co. (available in store now and online soon)
Army Green Blanket: Rothco (buy here)
Playdress: Ace & Jig (buy here)
Long Dress: Kain Label (in store only)
Jun 26, 2014
The MidWest. As much as we love San Diego, call the town our home, and champion it, we still have deep roots in the middle of the country. I grew up in Minneapolis, MN and spent a lot of time in the lakes and woods of MN and WI as a kid. Now, to take the family back and get out on a lake and fish, drink simple canned beer, lose all cell service, and laugh around meals and fires is the best getaway I can think of. No frills, no extra expenses and luxury travel, just family, friends and the beauty of the woods. A lot of what our brand and store represents are directly tied to these roots in the MidWest. Things there are made to last, people care about how an item functions and want to pass it on down the line, and residents of the smaller towns generally want to live in community with one another and support their neighbors. We hope to be about that as well and carry that tradition and feel on in our home in Southern California through our shop and the brands, products, friendships and relationships we represent and foster here. If you haven't made it through the shop yet...come hang out. We'll have a beer together and catch up like old friends.
Jan 04, 2014
On November 8th, we celebrated the launch of Lone Flag in Del Mar with all of our friends and family. If you didn't get a chance to be there, this video serves as a telling recap of the night and all of the great people who have supported this dream since it's inception. Since the very beginning we've been dedicated to being community focused, so it's a beautiful thing to see it take form in the brick and mortar store. So excited for what's to come in 2014....the future is big.
A huge thanks to the awesome duo behind Korus Media for capturing all of this so well.