Oct 15, 2019
BIG NEWS : Ladies...we listened and we delivered. Welcome to the Coast Denim roster this beautiful high rise skinny in lightweight Italian-milled denim handmade in a batch of only 100 pairs. Releases in store and online this weekend.
Photos : Carlo Arranda
Oct 03, 2019
If you've followed Lone Flag for some time now, you'll be familiar with our denim repair process in store. We still receive tons of inquiries each week on how the process works, what denim is eligible for repair, and what the general pricing is. Good news : It's really simple. We love your denim too, and the longer it lives the better it is (and looks) so it's our joy to give your pair new life. All you have to do is contact us via our contact form or email@example.com with info regarding your repair need and size, or you can simply place an order for the repair online here if you already know the service you need. ALL DENIM IS ELIGIBLE FOR REPAIR, we take any brand (the most common question we get here). Only Nudie Jeans and Coast Denim are eligible for free repairs, all other brands we service and offer competitive pricing and as fast of a service turnaround as possible. It's easy. Let's give your denim new life again.
Aug 01, 2019
RALLY SEASON: We're doing it fam, it's time. Let's engage in a little friendly competition to show everyone out there on the webs the beauty of jeans worn hard and worn often so and build some community together along the way. So here it is, we're excited to unveil the details of our first-ever (but not last) denim destroyer challenge.
Dates: Aug 10 start date - Feb 10 ending date
Here are the basics: Each Coast Denim pair must be purchased within 30 days of the competition (It will launch Aug 10 and complete on Feb 10) and must be the core indigo or black. Once purchased (you have 10 days now), send an email to firstname.lastname@example.org for us to register that pair and get you in the pool. We'll give it 6 months for wear and tear in any way that their job / life takes them and then photo submissions can be sent in for Keng to judge. The main winner gets $1K in LF credit plus a new pair of Coast as a replacement and 2 other winners (2nd and 3rd place) get $250 in LF store credit and a new pair as well. Top 3 winners must send in their pair for us to post on and then those pairs go up on our "wall of fame" in the shop for all to behold your work in person (your lore will live on forever alongside your name on the wall).
We fully understand that 6 months isn't that long, especially to develop unique fades and wear patterns. It is, however, long enough to show how awesome denim can evolve in whatever your vocation / hobbies / daily grind looks like in a short window of time, whether that's painting in the studio, working in a garage, chasing kids in a yard, or just wearing to the office...do work to that pair and you could win big. Since Coast Denim is lighter weight it offers a faster break-in period and more opportunity for wear year round in all seasons so go hard on them and know we'll repair / update them along the way for you at any time. We have your back guys, do your worst to these pairs. We're ready.
Let the games begin....
(sample pair of Coast at 4 months)
Jun 24, 2019
Our friends at Norden make beautiful homegoods that we've carried in store for years now. Keng and Campbell had a chance to jet just up the coast to Carlsbad to catch up with the Norden team on all things happening there as well as to see some of the creation of their newest products happening in person (yes, people still make some great things by hand these days...rejoice). Well made and considered apparel goes hand in hand with home scents and goods made with the same frame of mind. That's what we love most about Norden and what they do with reusable ceramic vessels.
All shots courtesy of Carlo Anjelo
Jun 18, 2019
For a few years now we've been working with our friends at David Kind, an eyewear brand inspired by midcentury design that makes its frames in Italy and Japan, to stock a curated selection aimed at our core audience of likeminded individuals at Lone Flag. This last month our founder Sam got a chance to chat with Dave (the proprietor of David Kind) about the process of small business, some ups and downs, and why we love the David Kind approach to frames. You can read the full interview here and also see the full collection of David Kind at Lone Flag here, including Sam's choice, the Quincy, which is avialable now as well.
Also - June 29th we'll be hosting David Kind on the corner at the brick & mortar to allow for you to meet Dave in person and get custom frames aligned for you on the spot. Look out for more on that shortly.
All photos by Stefan Junir.
May 22, 2019
We don't often go off on color, let's be honest, we've been a monochrome focused group since the beginning. That said, the sun's out on the coast and this season we're going all out on colors because, well, it just seems fun for a change. Carhartt WIP has delivered a doozy this season with the Club Pacific Short Sleeve shirts (fit is fire) as well as the classics like the College script shirts.
May 08, 2019
As huge fans of made in Japan and made in Italy eyewear, we've worked with David Kind for the past couple years to curate an in store collection where we can provide a custom fitting and prescriptions for in the same vein as our custom denim hemming and repair services. This past week Campbell went behind the scenes to the David Kind design studio to get a personalized collection of the latest DK frames. Available now here.
Mar 21, 2019
Week three of a series of selects from each member of our team showcasing the individual style of the coastal crew (links at the bottom).
Sam: Nudie - Svante Cuban Stripe, Lone Flag - Heavyweight Basic Pocket Tee Curved Hem (pigment black), Palm High - Brushed blush twill unstructured 6-panel, Reigning Champ - Black Sweatshort, Shoes Like Pottery - Black High Top
Mar 19, 2019
A collection from Nudie embracing the vintage history of vivid color sportswear combined with the iconic symbolism of Sweden's own denim son. This one is next level. Available March 22nd at Lone Flag both in store and online as a part of the global launch.
*one unit per order limit.
Mar 11, 2019
Week two of a series of selects from each member of our team showcasing the individual style of the coastal crew (links at the bottom).
Campbell: 3Sixteen - BDL Shirt Blue Haze, LoneFlag - Heavyweight Basic Pocket Curved Hem, LoneFlag - Sterling Silver ID Bracelet, LoneFlag - Everyday Bucket Hat Dark Indigo, Levi's Vintage - 1920's 501's, Shoes Like Pottery - Black High Top
Mar 05, 2019
Week one of a series of selects from each member of our team showcasing the individual style of the coastal crew (links at the bottom).
Feb 12, 2019
Honesty moment. It's pretty hard to make things domestically. When the process of Coast Denim started, it was based off a passion for trying to somehow make denim here, entirely in Southern CA, that was ultra-high quality, made with more intentional fits for contemporary wear, looked different (no rivets / no branding), and was somehow entirely under $150. That was a pretty huge uphill battle, and it's still a really difficult process to make happen, there are so many more expensive and more time-consuming elements that go into creating things here in the U.S. All that said, it was a chance for us to know the workers, shake hands and laugh with our sewers, high five with our cutters, and work with our friends like Bradley Mountain to create patches the slow way right here in San Diego. Start to finish so much love goes into Lone Flag denim, it's hard to describe in full here. It's just the only way we could envision doing it all.
Feb 05, 2019
2/5 IS UPON US. Introducing the Moonlight Rinse in Cove Black, a signature black ink 12oz denim for Coast Denim now in an ocean-soaked, triple-rinsed, and sun-baked variation with a subtle charcoal undertone. Available in this release in the slim super taper fit only, and limited to one per person.
Jan 17, 2019
Located just a short walk from the world-famous Swami's wave, one of the quintessential Southern CA surf breaks, we took a small-batch approach to our first "wash" offering and created a unique twist on the original dry 12oz idea with a distinct Lone Flag perspective. Ocean-soaked at Swami's, fresh-water rinsed and tumbled twice, sun-baked in the Southern CA rays and raw hemmed by our team. A small-batch run done exactly the way we envisioned beautiful made in LA, worn wherever you are denim to be delivered. Available now while they last.
Nov 29, 2018
"The Green Concept is a culmination of 18 years of Nudie ideology: ethical production and sourcing, organic and recycled fabrics, social responsibility all rolled into a play on our favorite color--GREEN. Green embo, green acrylic coatings, and our notorious "peaceful" Swedish camo." - NUDIE
This is legit. Probably our favorite capsule to date in how conceptual it is as well as how well it all looks in person. The team took some shots on the coast ( in old-school film) this past week to capture the essence of the Green Capsule which is available in store Nov 3, online Dec 4th.
Oct 30, 2018
We've followed the work of PNW-based Dan Ewing for a while as fans of his distinct style that goes into every detail. Having made very uniquely beautiful accessories for some time now, Dan has forged his own path showcasing a unique approach that is clearly influenced by his surroundings. We reached out to Dan to work together on something interesting that would show both spectrums of the West Coast that we love and live on, in totally different ways. This collective capsule specifically aimed to marry the PNW feel of Dan's work with Lone Flag's signature Southern CA feel. Each piece is extremely limited in number, and an a blackout story carries across each for a more contemporary feel that allows all pieces to be worn / held for all occasions. The best of both worlds, distinctively West Coast, North + South.
We chatted with Dan on what makes EDG so special:You have a distinct feel that seems to tie in directly to your Alaskan / PNW residency. How did this terrain and culture affect your brand and was that intentional?
It was completely influential. When I first started out I was making pieces out of found bones and things and working with Alaskan native artists to make more north coast inspired pieces.
My kids are always around except during school which makes it beautiful and frustrating all at the same time. Balance for any business owner with a family, that understands the proper order; Wife, Children, business, will spend the rest of their life trying to figure this out and still never get it right. Lots of face to face time is key.
Oct 17, 2018
It's family business here at Lone Flag and we take community pretty seriously, whether that's in the shop or all of you across the globe. Thanks for taking part in this project with us. It's a dream to work with a team that believes and builds together. Our close friend Scali got some behind the scenes shot on standard film for our upcoming Coast Denim release slated to drop on Nov 2.
Oct 02, 2018
You asked and we delivered. Per our last instagram stories Q&A, many of you wanted to know more about the man behind the shop's daily operations as well as the hands behind the darning / hemming in store. Keng is at the heart of Lone Flag and has been a part of the brand since the earliest days so we're well overdue to highlight the man behind some of your favorite pairs of repaired denim, email replies from the shop, or that voice when you call in.
Say no more:
Favorite Brand at Lone Flag? Tough one, narrowing it down to one I would have to say I love what Dan is doing at Corridor. If you didn't see his GQ article he was also in the CIA, so he told me to say that. All jokes aside the fabrics and his cuts are just timeless and fit my body type well.
What's your go-to denim? Nudie Jeans. Not only do they fit my broomstick legs well, they use 100% recycled denim. To be honest that 2% elastin is pretty nice for my Southern California temp gauge.
Got to shirt? If I'm not living in my Lone Flag Basic Pocket Tee, then I'm most likely in one of my Gitman Vintage shirts, or Corridor.
Sep 24, 2018
Aug 28, 2018
Jul 12, 2018
Good things take time. We’ve been working on a project with Palm High for a few months now on a collab collection based around our love of vintage military fabrics (see the couches in our shop for evidence). This next week we are releasing a limited headwear collection of unstructured 6 panel caps made entirely of Korean War shelter half materials dating back to the 50's. Each piece is cut by hand in a meticulously slow process to create useable blocks and then pieced together and hand sewn in LA by our friends at our small family partner factory.
The full collection releases on 7/17. 1 piece per purchase only.
Jul 07, 2018
In celebration of the Japanese holiday celebrating the ocean, Nudie is launching a special capsule collection featuring the Lean Dean fit with a special edition blue back stitch, blue and white chainstitch, and Japanese denim. With only 300 pairs releasing in the U.S., this is truly a limited edition collection with it's own unique fade potential based on the blue thread story and inky mid-weight denim.
Available in store and online here on July, 11th. Limited to 1 pair per purchase.
Custom chainstitching available with purchase.
May 24, 2018
Eyewear is a perfect compliment to denim in a lot of ways, but for us the bespoke element of making simple things better through design is perhaps the best part of all. As fans of made in Japan and made in Italy eyewear, we've worked with David Kind for the past year to curate an in store collection of frames that we provide custom fitting and prescriptions for in the same vein as our custom denim hemming and repair services. This past week, our team went to get behind the scenes of the DK design studio to see more of what makes the brand so interesting, how they draw inspiration from mid-century design, and why the frames fit and feel like they should every time. You can see the full edited collection for Lone Flag here.
Apr 11, 2018
Staying clean is a team effort, and we're happy to now not only offer a considered wardrobe offering in store and expert denim repair in house, but now also top knotch haircuts on site. As part of our 2.0 space patio just two blocks off the coast in Encinitas, our good friends at Soundcuts join us for their second location in our studio space. Consider this your one-stop location for an espresso, haircut, and full-service brand offering by the sea.
You can now book a slot digitally for the Encinitas LF x SC location here.
Feb 20, 2018
Our minimalist headwear brand made by hand in LA. Less is more. For the 3rd iteration we focused on handfeel and wash in all of our premium fabrics.
US Stockists : Lone Flag / Wolf's Head
Japan Stockists : 1LDK / Rroomm / Maidens Shop / Wism / Baycrews
Nov 26, 2017
We teamed up with our friends at Richer Poorer who have supported LF since day one to do an out of the box event, something a little different. To show love for everyone that has been a part of the LF family, we offered a free collab beer designed with the Culture team all day in store as well as offered free tattoos across the way in our Other Sons studio. Family matters and we love each and every one of you, whether we've met in person here at the brick and mortar or not. Your support means the world to us and we look forward to serving you in the future.
Oct 19, 2017
It was a no-brainer to bring in the David Kind experience to Lone Flag. Their premium eyewear made in Sabae, Japan and Cadore, Italy at an attainable price was right up our alley and with the added service touch of customization, it felt right to offer to you in store and online. We'd call that affordable luxury and timeless style delivered in a well designed and executed package and it's all available with custom RX options in both optical as well as sun both in store and online at Lone Flag. Drop in store or visit us online...we'll set you up with next level service either way on a new pair for the season ahead.
Jul 27, 2017
At our core, we love small batch product made well in limited releases. It's something about the combination of no one else having the pieces and the design that goes into making runs that look different is so rewarding. Our most recent project with our good friends at Broken Homme was a traditional mid-calf shape with a white Cristy sole that had an individual hand oiled finish on each so that no two were the same. They have a familiar worn in look to them that adds character and gives the feeling of that favorite pair you've always had, but with the lightweigh goodness of the Vibram sole.
Hands on at the factory, follow our team here as they visit and discuss leather, finishing, and all things well made. We wouldn't have it any other way.
Jun 26, 2017
Last week we shot up the coast to LA to catch up with our friends at 3sixteen to chat on what's next and see what they're working on at the shop. In the meantime, we reloaded our current core denim offering to include all 3 colors of the ST fit, our in-store signature fit from 3sixteen that we love custom fitting and hemming our customers in. More to come on some custom projects on seasons ahead, but in the interim you can stop by the brick & mortar to get sized up and fit on some of the new ST's in shop now (or online where we offer free hemming as well).
Jun 19, 2017
If you've been in the shop, you know we love Portland's Stumptown from our fridge in store stocking bottled cold brews. They've managed to somehow "get big" and yet still have great branding and an always consistently great cup no matter where you get it. Haters will hate, but you can't argue that they've made a great product that always delivers on point and we love the brand for that. Some of our crew headed up to the LA roastery to chat with the team and get a behind the scenes look at the magic. See below for a brief Q&A from their sales manager (and LF denim owner) Ryan Jimenez.
How long has Stumptown been in Southern CA after shifting down from the Pacific Northwest?
Four caffeinated years.
Real talk - what's the "must get" drink when you stop in?
I always get a flat white, but if I get Cold Brew, the Cold Shot is delicious and straight to the point. It's a two ounce pour of our Cold Brewed Hair Bender concentrate infused with nitrogen. It's like a cold, creamy shot of espresso and you can only get it in our cafes. Also worth mentioning, you can try any coffee we have on the menu as a pour over via our new Modbar for 5 bucks. That way you can fall in love with a coffee before buying an entire bag of it.
Favorite origin of beans?
I love to dabble in different single origins, but I am a big fan of African coffee. Bright and floral with notes of citrus and stone fruits. This is usually my go-to afternoon cup.
We're big on the work vibes playlist in store. Classical or metal work tunes?
Classical. Whether from the 1940's big band era or Classic hip hop from the 80's and 90's.
Any big future plans for Stumptown Southern CA?
This is the Summer of Cold Brew and I am very excited for our first ever single origin Cold Brew in our stubby bottles. And what better way to kick it off than with my favorite origin - Ethiopia. This Ethiopia Guji has delicious notes of melon, rhubarb and caramel. I know that sounds like a sales pitch, but I am truly excited for this. I have been requesting a single origin Cold Brew in a bottle for nearly three years that I've been at Stumptown Coffee Roasters.
Words: Ryan Jimenez - Stumptown Sales Manager
Photos : @bhunt.sd
Apr 28, 2017
We take basics really seriously here, mainly because we feel like a perfect tee is something you were every single day and should fit better and last longer than anything else in your drawer. Over the last 3 years we've been working with a small factory in LA to source the finest cottons, wash them for ultimate softness, and structure them with custom specs (our curved hem to match your shirting lines) for extra length and no shrinkage. Long live better basics.
Muted Forest, Washed Indigo, Charcoal Ash, and all core monochromes are back in stock now.
Apr 04, 2017
Dre and Justin headed up to Monrovia to meet up with Railcar owner Steven to catch pu on the process of some new slant pocket trousers we had going in the works with them. We brought the cameras along to bring you into the process of seeing these pieces start from scratch and finish as a pair of indestructible daily grinder pants. Made on all vintage machinery, Steven and his crew put in effort and pride into every pair and the process start to finish is worth seeing first-hand. We love story here at Lone Flag, it's a piece of who we are and we want to share that with you.
Mar 31, 2017
Made in Pittsburg, PA and forged by hand the old-fashioned way, we bring you the newest sterling & brass Studebaker collection for Lone Flag. This includes restocks on our sterling and brass cuffs as well as the brand new vintage inspired ID bracelet exclusively available here and with the LF inside branding.
Mar 13, 2017
Hold recently released a collection of mugs made by hand in Japan, a meticulous process that makes each piece unique in it's finish. Since we love coffee, tea, and sake, we love the concept of sharing those in a vessel you'll keep for the long haul.
Sep 11, 2016
A visual diary of our staff member Justin's trip up the left coast to get some Bay Area cuisine, see some sights, and capture some city moments along the way. We currently proudly stock Tellason denim made right in San Francisco so we always take the chance to stop in and catch up on what's next there as well. See you soon SF/ Oakland. Keep a coffee on for us.
Aug 10, 2016
Mornings on the coast feel good. Between early Del Mar waves, shop light beams, and pouring warm coffees, the scent is always something we consider when the day starts. We've spent this season refining our offering in store of incense from Norden, our core candle in the By The Sea Collection entitled Night Waves, and bars of scented soaps from Tanner Goods mixed with Ironsmith Coffee to make a morning scent second to none. It's the little things that make the big difference.